Basics of Key Account Selling - What Customers Want from Salespeople: No Push® Selling

Title

Basics of Key Account Selling - What Customers Want from Salespeople: No Push® Selling

Length

21:38

Description

There have been decades of research into what buyers in key accounts actually want from salespeople. Surveys show that there is often a major disconnect between the traditional “power persuader” sales approach and customer preferences. This program introduces “No Push® Selling,” a customer-focused approach designed to maximize lifetime customer value over the long term.