Key Account Planning - Business Condition: Analyzing the Opportunity
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Title
Key Account Planning - Business Condition: Analyzing the Opportunity
Length
13:11
Description
How receptive is a key account to your proposal? It may all depend on that prospects business condition. Are they in boom mode? Bust mode? Somewhere in between? And how does that affect potential sales success? This program explains the “business condition” continuum, and shows you how to use it to prioritize opportunities in your territory.
