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Key Account Sales Call Techniques - Selling Benefits

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Title

Key Account Sales Call Techniques - Selling Benefits


Length

23:05


Description

One of the most common mistakes salespeople make is to actually be selling features when they think they are selling advantages. This program teaches a five-step method to ensure that you are always selling benefits that link to specific unmet needs of the Key Account prospect, and that prospects agree that your products and services address their needs.


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