The 4 P's in Creating Loyal Customers

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Course Details

Length

12:21

Description

It's easy to make the mistake of assuming that customer service is all about happy employees delivering smiling service. Certainly, friendly extra-mile service is absolutely a requirement, but that alone isn't enough. People are just one of the Ps required. This program details the three building blocks and the "mortar" that holds them together—four Ps that are essential for supermarkets to drive customer satisfaction.

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